“Revolutionizing Style: Discover Sustainable Indian Fashion Brands”

Introduction: Fashion is not only about looking good but also about feeling good. In recent years, there has been a growing awareness and demand for sustainable fashion. India, a country rich in culture and craftsmanship, is also making its mark in the sustainable fashion industry. From embracing traditional techniques to using eco-friendly materials, Indian fashion brands are leading the way towards a more ethical and sustainable future. In this blog, we will explore some of the most inspiring and innovative sustainable Indian fashion brands that are redefining style while respecting the planet.



Raw Mango is a brand that beautifully blends traditional Indian textiles with contemporary designs. They work closely with local artisans, preserving age-old weaving and dyeing techniques. By using natural and organic materials, Raw Mango ensures minimal environmental impact. Their collections not only showcase the beauty of Indian craftsmanship but also promote sustainable practices within the industry.



Doodlage is a unique brand that upcycles pre-consumer waste into trendy and fashionable garments. Their designs are innovative, quirky, and perfect for those who want to make a fashion statement while supporting sustainable fashion. Doodlage promotes the idea of 

“Wear Good,” encouraging customers to embrace individuality while minimizing waste and promoting ethical production


No Nasties is a brand committed to organic cotton clothing and fair trade practices. They source their cotton from small farmers in India, ensuring a sustainable livelihood for rural communities. No Nasties offers a range of stylish and comfortable 

clothing for both men and women, all produced without the use of harmful chemicals or pesticides.



4. BUNA 

Buna is a brand that celebrates the beauty of handwoven textiles. They collaborate with weavers across India, creating contemporary designs that highlight traditional skills. Buna’s commitment to sustainable practices is reflected in their use of natural dyes and organic fabrics. Their collections are a perfect blend of timeless elegance and eco-consciousness.


Péro is a brand known for its intricate handcrafted designs and attention to detail. They prioritize sustainability by using natural materials, promoting fair trade, and supporting local artisans. Péro’s collections are a fusion of traditional Indian techniques and contemporary silhouettes, creating a unique and sustainable fashion experience.

Conclusion: Sustainable fashion is no longer a niche concept but a global movement, and Indian fashion brands are at the forefront of this revolution. By embracing eco-friendly practices, supporting local artisans, and preserving traditional techniques, these brands are proving that style and sustainability can coexist harmoniously. Whether it’s through upcycling, organic materials, fair trade, or innovative designs, these Indian fashion brands are setting an example for the industry and inspiring consumers to make conscious choices. So, let’s embrace sustainable fashion and support these brands that are making a positive impact on the environment and society as a whole. Together, we can create a more stylish and sustainable future.



Fashion designing is a captivating and ever-evolving industry that often captures our imagination and sparks our creativity. However, amidst the glamour and allure, numerous myths and misconceptions have emerged about the world of fashion design. In this blog post, we are here to debunk these myths and shed light on the truths behind fashion designing.


“Demystifying Fashion Designing: Exploring Common Misconceptions!”


Fashion Designing is Only for Girls

One prevalent myth is that fashion designing is exclusively for girls or women. In reality, the fashion industry welcomes individuals of all genders who possess a passion for creativity and design. Many successful male fashion designers like Sabyasachi, Traun Tahiliani have made significant contributions to the field, challenging traditional gender norms and pushing the boundaries of fashion.


You Must Be an Exceptional Artist or Know How to Draw

While having drawing skills can certainly be an advantage, it is not a prerequisite to becoming a fashion designer. Fashion design encompasses a wide range of skills and roles, including conceptualization, trend research, fabric selection, pattern making, and garment construction. Designers can collaborate with illustrators or use computer-aided design (CAD) software to visualize their ideas.


Fashion Designers Only Work on Clothing

Although clothing is a significant part of fashion design, it is not the only focus. Fashion designers can extend their creativity to accessories, footwear, jewelry, and even home décor. Some designers explore costume design for film, theater, or dance, while others venture into textile design or sustainable fashion, contributing to a more holistic and multidimensional approach to design.


Fashion Designing is All About Glamour and Parties

One of the most common misconceptions about fashion designing is that it revolves solely around glamorous runway shows and exclusive parties. While these events do play a part in the industry, the reality is that fashion designing requires immense hard work, dedication, and creativity. It involves hours of sketching, fabric sourcing, pattern making, and meticulous attention to detail.


Fashion Designers Only Design Clothing for the Runway

Another prevailing myth is that fashion designers only create extravagant, avant-garde garments showcased on runways. In truth, fashion designers cater to a wide range of needs and markets. They design ready-to-wear collections, couture pieces, accessories, and even work in areas like costume design, activewear, or sustainable fashion. Their creativity extends beyond high fashion and adapts to the diverse needs of consumers.


You Need to be an Excellent Sewer to be a Fashion Designer

While sewing skills are undoubtedly valuable for a fashion designer, they are not the sole determining factor of success. Fashion designers are responsible for the overall creative vision, concept development, and design execution. Collaborating with skilled pattern makers, tailors, and seamstresses allows designers to bring their ideas to life. It’s the ability to ideate, sketch, conceptualize, and communicate ideas effectively that truly sets a fashion designer apart.


Fashion Designers Only Follow Trends

While staying aware of trends is essential, fashion designers are not limited to solely following them. They possess a unique ability to interpret and reinvent trends, infusing their personal aesthetics and design philosophies into their creations. Fashion designers often strive to create innovative, timeless pieces that transcend temporary trends and make a lasting impact.


Fashion Designers Live Lavish Lifestyles

Another common misconception is that fashion designers lead glamorous, extravagant lives. While successful designers may enjoy some perks, such as attending fashion shows and events, the reality is that the industry can be highly demanding and challenging. Designers often work long hours, face financial pressures, and navigate a competitive landscape. Their success is primarily based on talent, hard work, and business acumen.


Fashion Designers are Superficial and Only Care About Appearance

Fashion designers are often portrayed as superficial individuals solely concerned with appearance. In truth, fashion designers are creative visionaries who use clothing as a means of self-expression and storytelling. They draw inspiration from diverse cultures, historical references, social issues, and personal experiences, infusing deeper meanings into their designs.


In conclusion, the world of fashion design is not just about glamour and parties. It requires dedication, hard work, and a commitment to creativity. Breaking free from the myths surrounding fashion designing allows us to appreciate the depth, versatility, and artistry that exists within this dynamic industry.

 So, if you have a passion for fashion and a desire to create, let go of the misconceptions and embrace the truths behind the captivating world of fashion design! By dispelling these myths, we gain a more accurate understanding of the complexity and diversity within the world of fashion designing. 

It is a field open to all genders, encompasses a range of skills beyond drawing, extends beyond clothing, involves both trend awareness and innovation, and reflects the deeper passions and narratives of designers. So, let’s celebrate the artistry and creativity of fashion design while challenging these misconceptions that limit our perceptions of this captivating industry.

How to identify your body shape?

Recognizing your body type is essential in the realm of fashion. Understanding your body shape empowers you to select clothing that complements your physique and highlights your best features. Below is a comprehensive guide on how to identify your body type and pick the most flattering clothes.

Hourglass: If your figure is hourglass-shaped, you have a well-defined waistline, and your hips and bust are roughly the same width. You can enhance your curves by wearing snug-fitting garments such as bodycon dresses, high-waisted pants, and fitted blouses.

Pear: If your body is pear-shaped, your hips and thighs are wider than your shoulders and bust. You can restore balance to your proportions by opting for tops that draw attention to your upper body, such as off-the-shoulder or boatneck styles, and A-line or flared skirts.

Inverted Triangle: If your body shape is an inverted triangle, your shoulders and bust are wider than your hips and legs. You can restore equilibrium to your proportions by donning clothing that adds volume to your lower body, such as flared pants, A-line skirts, and wide-leg jeans.

Apple: If you have an apple-shaped body, most of your weight is concentrated in your midsection, and your hips and legs are narrower. To create the illusion of a more defined waistline, choose tops and dresses that cinch at the waist, such as wrap dresses or peplum tops.

Rectangle: If your body shape is rectangular, your hips, waist, and bust are roughly equal in width. You can simulate curves by wearing clothing that adds volume to your hips and bust, such as ruffled tops, flared pants, and A-line skirts.

Remember that these are general guidelines, and everyone’s physique is unique. Don’t hesitate to experiment with various styles and silhouettes to find what works best for you. The most crucial aspect is to wear clothing that makes you feel confident and comfortable in your own skin.

As a fashion school, we believe that fashion is not just about following trends, but about creating them. If you’re passionate about fashion and want to make a difference in the industry, join our fashion school today. Our curriculum is designed to help you develop your creative skills and learn how to turn your unique fashion ideas into realit 

How to Build Your Own Fashion Brand

Looking to start your own fashion brand but not sure where to begin? The process can be
overwhelming, but with the right guidance and support, it’s possible to turn your vision into
a reality. Here are some tips and tricks to help you build your own fashion brand:

  1. Establish Your Brand Identity:
    Defining your brand’s values, target audience, and overall aesthetic is essential when building a fashion brand. Ask yourself questions like: Who is your ideal customer? What sets your brand apart from competitors? What is your brand’s mission statement? By establishing a strong brand identity, you’ll create a foundation for your brand that will resonate with customers.
  2. Hone Your Design Skills:
    Design is a critical component of any fashion brand. If you’re just starting out, consider taking classes or workshops in fashion design to improve your skills. You should also create a portfolio of your work to showcase your talent and style to potential investors, collaborators, or customers.
  3. Create a Business Plan:
    A solid business plan is crucial for any new business. Your plan should include details such as your budget, marketing strategy, sales projections, and manufacturing process. Having a clear plan in place will help you stay organized, focused, and on track for success.
  4. Build Your Online Presence:
    In today’s digital age, a strong online presence is essential for any fashion brand. Create a website for your brand and establish social media accounts on platforms like Instagram and Pinterest. Use these platforms to showcase your designs, connect with potential customers, and build your brand’s identity.
  5. Prioritize Quality:
    In the fashion industry, quality is key. Use high-quality materials, pay attention to detail, and ensure that your products are well-made and designed to last. Prioritizing quality over quantity will help you build a loyal customer base that values your brand.

    If you’re ready to take your fashion brand to the next level, consider enrolling in our fashion institute. Our program offers hands-on training in fashion design, marketing, and business management, as well as opportunities to network with industry professionals and gain real-world experience. Join our institute and gain the skills and knowledge you need to turn your fashion dreams into a reality. Contact us today at +91 98190 24440 to learn more and start your journey toward success.

Fashion meets technology- How AI is revolutionizing the industry From data to design- The impact of AI on fashion

The fashion industry is being revolutionized by technology, and Artificial Intelligence is playing a vital role in keeping brands ahead of the competition. In this blog post, we’ll delve into the ways in which Artificial Intelligence is transforming fashion, using some well-known brand examples to illustrate its power.

Artificial Intelligence’s greatest strength lies in its ability to process vast amounts of data, allowing brands like H&M and Zara to create designs that cater to their customers’ preferences. They can also optimize their supply chain and production processes to streamline manufacturing and increase efficiency.

The shopping experience is also undergoing a transformation thanks to Artificial Intelligence. Sephora and Burberry are making use of virtual try-on technology to help customers see how clothes and makeup will look on them without having to try them on physically. This not only saves time, but it also results in a more personalized and engaging shopping experience that’s more likely to result in a purchase.

Another important area where Artificial Intelligence is making a difference is sustainability. Adidas and Levi’s are using Artificial Intelligence to reduce waste and increase sustainability. For instance, Adidas has developed a 3D knitting process that creates shoes with no waste, while Levi’s uses laser technology to create distressed denim without using water or chemicals.

The potential for Artificial Intelligence in fashion is enormous, and it’s clear that brands that adopt this technology will have a distinct advantage. Whether it’s designing clothes that their customers want, providing personalized shopping experiences, or promoting sustainability and reducing waste, Artificial Intelligence is transforming the fashion industry in a significant way.

Don’t miss out on the chance to discover more about Artificial Intelligence in fashion and how it can benefit your brand. Sign up for our design course today and see the power of Artificial Intelligence for yourself. With expert training from industry leaders, you’ll be well-prepared to take your brand to the next level. Enroll now and experience the difference firsthand.

Top 5 Careers in Fashion Industry

Top 5 Careers in Fashion Industry – How to Pursue Your Dream Career

Are you passionate about fashion and looking for a career in the industry? The fashion industry offers a wide range of career opportunities for individuals with different interests and talents. From design to marketing, there are various roles in the fashion industry that can be both fulfilling and rewarding.

Here are the top 5 careers in the fashion industry that you can pursue to achieve your dream career:

1. Fashion Designer

The fashion industry offers diverse career opportunities that match a variety of skills and interests. A fashion designer creates fresh designs and collections that reflect the latest fashion trends and styles. You will work with different fabrics and materials to create one-of-a-kind garments that appeal to various customer segments. To become a fashion designer, a strong portfolio of designs is essential.

2. Fashion Merchandiser

A fashion merchandiser plans and executes marketing and sales strategies for fashion brands. You work in collaboration with designers and retailers to develop product lines and marketing campaigns that resonate with the target audience. Typically, marketing or business experience is required to pursue this role.

3. Fashion Stylist 

As a fashion stylist, you are responsible for creating and executing fashion looks for individuals, fashion shows, photo shoots, and advertisements. You must have an eye for fashion and the ability to select pieces that match different body types and styles. While a degree in fashion or styling is preferred, it is not always a requirement.

4. Fashion Illustrator

A fashion illustrator creates detailed drawings and sketches of clothing and accessory designs. You work with designers to bring their ideas to life, providing a visual representation of the garments they want to create. Additionally, a strong portfolio that showcases your illustration and design abilities can help you stand out and increase your chances of securing work opportunities in the competitive fashion industry.

5. Fashion Consultant

A fashion consultant provides expert advice on clothing and fashion choices to individuals or businesses. They may work with individuals to create a unique personal style or work with businesses such as retail stores or fashion brands to develop branding and marketing strategies. A fashion consultant should have a keen eye for fashion, excellent communication skills, and a deep understanding of the fashion industry. Experience in the fashion industry or related fields, such as personal styling or fashion journalism, can also be beneficial.

Are you ready to start your journey towards a career in the exciting world of fashion? 

Join our fashion design course today to gain the skills, knowledge, and experience you need to succeed. Don’t wait any longer to pursue your passion for fashion – click the link to enroll now!

Fast Fashion v/s Slow Fashion.

What is Fast Fashion? 

Fast Fashion are outfits that are replicated from the recent ramp shows and are produced in bulk to make them available for the masses. The styles presented are based on leading Fashion Week runway shows or worn by celebrities. The idea is to get the newest / current trend in the market as fast as possible with cheaper prices. Forever21, Shein, Zara, Uniqlo are examples of brands that employ fast fashion strategy. 

Undoubtedly the fast fashion brands generate a vast revenue however it also forms a notion in the minds of the consumers that they can readily discard their old outfits in 3-4 uses. Mass production demands using of heavy industrial machinery that emits huge amount of harmful gases, making use of cheap and toxic textile dyes which makes India the 2nd largest polluting textile industry. 

What is Slow fashion? 

Slow fashion includes garments and products that takes time to produce but lasts for a longer time. On the contrary to fast moving fashion garments, which are priced low and lasts merely for a month or so, these garments are priced higher and have a better quality. 

Slow fashion engages local artisans and makes use of vegan / Eco – friendly fabrics which aims to conserve environment as well as provide value to its customers. It is an alternative to fast fashion in the sense that it promotes a more ethical and sustainable way of living and consuming. It includes the whole range of ‘sustainable,’ ‘eco,’ ‘green,’ and ‘ethical’ fashion movement”. This movement is another business model that focuses on both providing quality garments to the customers and respecting the environment and ethics. 

The world is undergoing drastic environmental changes is no secret for anyone. Opting for slow fashion means contributing your bit to the environment for its betterment. Having Sustainable Garments is now a must for the fashion brands. According to a research, 57% of the people have already made significant lifestyles changes and have adopted sustainable clothing. After the Covid -19 pandemic people are becoming all the more conscious about Mother Nature and are willing to do their bit, therefore ‘Slow Fashion’ is the New trend for 2022!

Why should one select Fashion Designing as a career?

The fashion industry is enchanting. You don’t have to be born into design royalty to make a name for yourself in the world of fashion.  No doubt, in this age, youngsters will be more so. A majority of the most famous names in fashion began with modest starts to their careers.Those with a creative eye can choose a career path of a fashion designer. If you love to meet challenges – this is the career for you! 

The fashion industry will test your capabilities to work head on under pressure. It’s a fast-paced world where a trend never lasts. You, as a part of the fashion world, will require being aware that trends keep rotating. The hottest trend today can fade tomorrow.The fast pace of the industry brings with it excitement, creativity and a world of glamour. 

A fashion designer has to always be “Unique” so as to stand out of the crowd. They are considered to be the heartbeat of the fashion world. Getting into the fashion world is extremely competitive. If you have the same enthusiasm and determination then its no longer when you will be proud of your achievements!